AI consulting & AI services · Zug

Productive AI starts with the foundation of your business.

Processes, data, systems and compliance decide whether AI lands in day-to-day work. We assess these four pillars with you before the choice of tools comes up, and take you from there to production use with a holistic framework built around RAG and the training of your people.

On site, by video, or with our online AI training in dialogue with its AI tutor.

Where does your business stand? The AI Foundations Check will tell you — twelve questions, three minutes, no sign-up.

See the four pillars
The foundation

Four pillars decide whether AI carries weight in your business.

Productive AIPeople · RAG · Assistants · Automation
01ProcessesWorkflows
02DataKnowledge
03SystemsIT estate
04ComplianceGovernance
Two areas

How we work with you

You decide how we work together: consulting that enables your team, or a service where we take on the task for you. The goal stays the same: AI that becomes productive in your business.

A consultant develops the AI strategy with the team at the whiteboard
Area 01

AI consulting for SMEs

From concept to production — with one holistic framework.

  • AI audit — where you stand along the four pillars, the biggest value potential and compliance in view. From CHF 800 excl. VAT when combined with training, including modules 1 and 2 of the workplace AI training, free of charge for two people. See where AI pays off
  • AI strategy & concept for your company
  • AI assistant — a personal assistant for management and specialist roles
  • Integration with your systems — AI where the work happens: Microsoft 365, Google Workspace, Slack and your business applications
  • Corporate LLM — local model, your data in your own house
  • Raise quality with AI
  • Grow revenue — AI in sales: sharpen customer outreach, match enquiries automatically, produce tailored offers largely hands-free
  • Holistic AI framework with RAG at the centre
  • Prompt/context engineering & data management
  • Software development with AI: frontier models & agentic workflows
  • Training & enablement — workplace AI training with an AI tutor. Go to course
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A consultant delivers an AI service, focused at the screen
Area 02

AI services

One-off or recurring tasks we handle for you with AI — with no AI environment of your own.

  • Build websites — from concept to launch
  • Revise contracts, T&Cs & forms — including translation
  • Restructure & realign product catalogues
  • Comb through file storage — find redundancies, reorganise
  • Product development — concept, spec, functional description & manual (optionally with an AI-generated code base)
  • Extract and structure documents & data (e.g. invoices/PDFs → structured data)
  • Build a FAQ / knowledge base from existing material
  • Create presentations & proposals from bullet points
  • Answer complex RFPs — compare against your offering, bid/no-bid decision, SWOT, precise responses including filling in the forms
  • Prepare and support ISO 9001 & ISO 27001 certifications
  • Research & reports — condensed and ready to use
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Such work calls for confidentiality — which we assure you. View NDA template

See what becomes possible
The foundation

Four pillars carry every AI deployment

Tools only work as well as the foundation they stand on. The framework describes the technology — the foundation describes your business: processes, data, systems, compliance.

Processes & organisation

Only documented processes can be delegated — to people and to AI alike. What lives only in people's heads, no tool can take over.

Data hygiene

AI is only as good as the data it can reach. Scattered, outdated repositories are the quietest AI blocker — no tool fixes them.

Infrastructure

It's not a system's age that decides AI readiness, but data access: export or interface available — or an island.

Compliance

AI and data protection get along — but not by themselves. Clear ground rules for what may go into an AI tool and what never should — with the Swiss revDSG in view.

Take the AI Foundations Check — 3 minutes

An honest assessment along these four pillars is the first step of every AI audit — or work it out yourself in “The Groundwork”, module 2 of our workplace AI training.

Holistic AI framework

RAG at the centre — everything else aligns to it

A coherent approach, not point tools. Your knowledge, your data and the right models interlock.

RAG

Retrieval-augmented generation on your own knowledge — the architectural core.

Data management

Where your data lives and how it's governed — in Switzerland, the EU or worldwide, secure and auditable.

Context engineering

What the model sees: prompts, context and guardrails — designed on purpose.

Frontier vs. local models

Hosted frontier models and local models — combined by cost, speed, capability and sovereignty.

Explore the framework
RAG at the centre

What is RAG?

RAG inserts one step between question and answer: first search your curated knowledge base, then let the model answer from it. A generic model becomes company-specific knowledge.

R

Retrieve

Search

The question is matched against the knowledge base — only reviewed content is found.

A

Augmented

Enrich

The evidence goes into the prompt: “Here’s context, answer with it.”

G

Generation

Answer

Answer based on the sources. Good source, good answer. Hence: curated.

Full explanation
Our stance

Use the knowledge. Keep thinking.

The “Intelligence” in Artificial Intelligence is, at its core, the structured processing of data and information — closer to “knowledge” or an “information edge” than to universal human reason.

An immense knowledge network

AI recognises patterns and links connections with great precision — provided we give it the right context and specific information.

The human decides

AI delivers the groundwork. The final logical check, critical thinking and strategic judgement remain irreplaceable.

Use the technology — but keep your own mind switched on.

Why iConference

Consulting that reaches production

SME focus

Pragmatic, budget-aware and aimed at measurable value.

Data sovereignty

Sensitive data stays in Switzerland — frontier models are used where best-in-class AI performance is required, safeguarded by anonymisation and clear guardrails.

Concept to production

Not just strategy — we get AI into productive use.

We bring AI to where it should work: into the daily life of your company — from concept all the way to production.

— ICONFERENCE AG · ZUG
Origin

We offer Swiss made AI

iConference AG carries the labels «swiss made software +AI» and «swiss digital services +AI». We develop our AI solutions in Zug and run them in Swiss data centres, on international platforms or on the client’s own premises, depending on the use case.

Our work ranges from consulting and individual AI services through to our own software: the Sovereign Cockpit, which anonymises confidential documents before they leave the building, and the corporate AI training course with its AI tutor. We work with open models on Swiss inference (Apertus, Gemma, GLM, Qwen), with frontier models from the large providers, with RAG and agentic workflows, and on request with a local model on the client’s own hardware.

Where we use AI
swiss made software +AIswiss digital services +AIMember of the Zug Chamber of Commerce
About
Georges Leuenberger

Georges Leuenberger

Founder & owner · iConference AG

An independent entrepreneur since 1997, Georges Leuenberger knows first-hand how lonely leadership can be. How do I win this deal? Where do I find new customers? How do I optimise operations, find and realise cost savings, and deliver better than the competition? That's exactly where iConference comes in.

Career
  • Business economist HF
  • 10 years of software development on IBM large-scale systems, incl. business software for the juvenile courts of the Canton of Bern and the payout system of the Swiss unemployment funds
  • Lotus Notes consulting
  • Managing Director Switzerland of PictureTel — then the world leader in high-end videoconferencing
  • Own company: system integrator & managed service provider for telepresence environments
  • Consulting in Unified Communications and “The Smart Way to Work”
  • Interim COO for the Mittelstand
  • AI evangelist for sustainable use — measurable productivity with better quality
What you hire us for

You hire us for three things: a foundation that holds (processes, data, systems, compliance); technology such as RAG that works on your own knowledge; and the training of your people. We consider the training the most important part: the best technology achieves little if people do not understand it and use it in their daily work. Depending on the mandate, we bring in specialised partners. We disclose where AI runs in our own business.

Where we use AI
AI NewsAI-curated, selected by iConference · always current

AI news, always current

We gather the developments that matter from the AI world — short, contextualised, no noise.

Practice20 Aug 2026

Attack on Grok: web pages can siphon off chat histories

Researchers show how a prepared web page slips instructions to the chatbot and extracts conversation content; anyone letting AI assistants reach company data has to expect every page opened to become an input channel.

Source: The Register
Practice20 Aug 2026

The debate about AI consciousness distracts from the core

The piece argues that talk of autonomous or rogue agents shifts responsibility away from operators and onto the machine; for decision makers that means fixing accountability in the contract instead of speculating about machine will.

Source: MIT Technology Review
Practice20 Aug 2026

Thurgau courts: more work from AI filings by laypeople

More and more private individuals submit AI-written legal documents that run long and argue poorly, which costs the courts time; the same pattern hits every desk with public contact, from insurers to support teams.

Source: inside-it.ch
Standpunkt20 Aug 2026

«That is just how I do it» cannot be delegated

An AI does ask questions when the brief is unclear. It cannot ask about what nobody ever wrote down. Why the process description belongs to the people who run it, and which workflows only come into existence with AI. A viewpoint by iConference.

Source: iConference
Standpunkt20 Aug 2026

Article on topsoft: starting with AI agents means building past the foundation

Operational AI rarely fails because of the model. It fails because processes live only in people's heads, file stores sprawl and ground rules are missing. Four pillars decide whether an AI agent holds, plus a fifth that no software solves: the people. Article by iConference on the Swiss platform topsoft.

Source: topsoft
Robotics19 Aug 2026

Robots learn a grip from the CAD file in eight hours

DexForce turns one 3D design model into about 10,000 simulated training scenes and has the robot handling the real part after six to eight hours, instead of months spent collecting real data; companies that keep their design data in order today have the basis for automation tomorrow.

Source: Everlast AI
Practice19 Aug 2026

Stanford study: AI mainly squeezes entry level jobs

An updated Stanford analysis and international data show no mass layoffs from generative AI, but a decline in entry level positions while experienced staff gain; anyone training juniors has to redesign those first roles, or there will be no next generation in three years.

Source: heise
Practice19 Aug 2026

ChatGPT ads reach 31 markets, Switzerland included

Ads appear in the free version and in the cheaper Go plan, while Plus, Pro and Enterprise stay ad free; companies whose staff work with private free accounts now get advertising logic mixed into work output and should settle the account question.

Source: Netzwoche
News archive
Compiled automatically · always up to date · summaries may be translated — the linked source can be in another language.

Frequently asked questions about AI for mid-sized companies

What does iConference AG do?

We are an AI consultancy based in Zug, working with SMEs and mid-sized companies in Switzerland and Europe. We start with the foundation of your business: processes, data, systems and compliance. The technology builds on that, with RAG on your own knowledge. Two areas: consulting from assessment to production use, and AI services, where we handle individual tasks for you.

What are the four pillars of an AI deployment?

Processes and organisation, data hygiene, infrastructure and compliance. Tools only work as well as the foundation they stand on. A process that lives only in people's heads cannot be delegated, neither to people nor to AI. Scattered and outdated file storage is the quietest obstacle to AI. An honest assessment along these four pillars is the first step.

Where should a company start with AI?

With the foundation. The framework describes the technology, the foundation describes your business. Only once processes are documented, data is findable and the ground rules are settled will an AI tool carry weight. So the assessment comes first, then the choice of a use case with visible benefit.

What is an AI audit?

A structured assessment along four pillars: processes and organisation, data hygiene, infrastructure and compliance. We check which processes are documented and therefore delegable, where your data sits, whether your systems offer an export or an interface, and what ground rules apply to using AI. The result shows the largest opportunities and the open points.

What does an AI audit cost?

An AI audit combined with training starts at CHF 800, excl. VAT. This includes modules 1 and 2 of our workplace AI training, free of charge for two people. The audit delivers the assessment along the four pillars, the training brings your team to a shared level. A concrete quote follows after a short conversation.

Does our data stay in Switzerland?

Sensitive data stays in Switzerland. We use frontier models where their capability makes the difference, backed by anonymisation and clear guardrails. For data storage you choose between hosting in Switzerland, in the EU or worldwide. Which option fits depends on how protection-worthy your data is.

Which companies does iConference work with?

With SMEs and mid-sized companies in Switzerland and Europe. The approach is pragmatic and budget-aware: we work with what already exists in the business and aim AI use at measurable benefit. The company is based in Zug. We work on site in the canton of Zug, the Zurich area, Central Switzerland and the Aarau area, and by video elsewhere in Switzerland and in Europe.

What is the difference between AI consulting and AI services?

In consulting we enable your business to use AI productively on its own: audit, strategy, framework, training. In services we take on the task ourselves, for example revising contracts, restructuring product catalogues, turning documents into structured data or answering complex RFPs. For that you need no AI environment of your own.

Let's go. Bring AI into your business.

Tell us where you are today — we'll show you the next concrete step.

+41 79 638 83 00 · [email protected]
Grafenaustrasse 15 · 6300 Zug · Switzerland
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